As a seasoned integrated marketing program and advertising campaign manager, I can make sense of even the most complex projects, create productive relationships and find ways to save time and money. I’m experienced at diving right in at ad agencies, on re-branding projects, at start-ups, plus a lot more.

 
 
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Program & Project Management 

  • Develop and guide complex projects end-to-end

  • Introduce long-lasting process improvements

  • Define creative and production deliverables and orchestrate development and delivery

  • Identify cost-saving opportunities through streamlining workflows (and having an outsider's point of view)

  • Review deliverables for consistent messaging

  • Write and review creative briefs


Client And Vendor Relationship management

  • Day-to-day point person between agencies, vendors and clients

  • Facilitate communication between external agencies and internal stakeholders

  • Negotiate contracts and develop Statements of Work (SOW)

  • Enhance satisfaction through proactive expectation setting and constant communication

Internal relationship management

  • Collaborate with creative teams and stakeholders and secure approvals

  • Forge partnerships with cross-functional teams and external partners

  • Align creative, social, digital and media teams on strategy

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Ideal Partnerships

  • Advertising agencies

  • Client-side marketing and creative teams

  • Start-ups and small businesses that require self-starters with minimal oversight

  • Branding and re-branding efforts

  • Branded entertainment programs

  • Loyalty and acquisition programs

  • B2B, B2C, D2C

  • Full funnel integrated marketing