As a seasoned integrated marketing program and advertising campaign manager, I can make sense of even the most complex projects, create productive relationships and find ways to save time and money. I’m experienced at diving right in at ad agencies, on re-branding projects, at start-ups, plus a lot more.
Program & Project Management
Develop and guide complex projects end-to-end
Introduce long-lasting process improvements
Define creative and production deliverables and orchestrate development and delivery
Identify cost-saving opportunities through streamlining workflows (and having an outsider's point of view)
Review deliverables for consistent messaging
Write and review creative briefs
Client And Vendor Relationship management
Day-to-day point person between agencies, vendors and clients
Facilitate communication between external agencies and internal stakeholders
Negotiate contracts and develop Statements of Work (SOW)
Enhance satisfaction through proactive expectation setting and constant communication
Internal relationship management
Collaborate with creative teams and stakeholders and secure approvals
Forge partnerships with cross-functional teams and external partners
Align creative, social, digital and media teams on strategy
Ideal Partnerships
Advertising agencies
Client-side marketing and creative teams
Start-ups and small businesses that require self-starters with minimal oversight
Branding and re-branding efforts
Branded entertainment programs
Loyalty and acquisition programs
B2B, B2C, D2C
Full funnel integrated marketing