ACCOLADES
Mel Rotner Dixon: Clients trust her. Partners rely on her. Creatives love her.
Mel is a rockstar. Within two weeks of joining my team as the Agency Inside lead on America’s Greatest Makers, Intel’s first branded entertainment platform, Mel was already up to speed on a very complex program and independently managing projects.
At Intel, Mel excelled at building relationships across business units, winning the trust and respect of her colleagues and partners, and successfully managing and cultivating an insanely high volume of creative work - all with a sense of humor.
Mel constantly demonstrates a strong commitment to getting the job done right, provides insightful and valuable strategic input, and possesses a good "gut instinct" which helps her navigate through complex landscapes.
- Stephanie Joukoff | Intel Corporation | Account Director, Agency Inside: Global Wearables, Retail, Corporate Affairs and Partner Marketing
Mel’s collaborative nature coupled with her uncompromising drive to excellence made her an ideal partner on America’s Greatest Makers. Strategic, with a keen eye for what constitutes good creative, Mel was able to ensure that creative deliverables were of the highest quality and stayed true to our strategic vision.
Mel is an expert at leading complex projects with tight deadlines, multiple moving parts and senior level stakeholders. She moves with a sense of informed purpose and urgency. She injects smart thinking, grace and a sense of humor to unwieldy projects, bringing order and clarity to what would otherwise devolve into chaos in lesser hands.
- Tracy Chambers | Digital Marketing, Consumer Campaigns and Branded Entertainment | Intel Corporation
It is rare to find someone who equally embraces strategy and execution like Mel.
As a member of the core marketing team for Intel’s first branded entertainment platform, America’s Greatest Makers, Mel’s strong brand vision was responsible for the overall consistent look and feel of the program. Her ability to drive and inspire effective creative, her successful management of relationships with multiple internal and external department leads and her tireless dedication to the program were key factors in our success. Over the course of less than a year, Mel led the execution of the brand strategy across over 350 pieces of TV and digital content and I was always impressed with her ability to juggle multiple moving parts and personalities.
As a team member or leader, Mel earns my highest recommendation and I hope to have the chance to work with her in the future.
-Brett Lyons | Intel Corporation | Branded Entertainment Programs Lead
"Pleasure to work with" is an understatement when I think about my relationship with Mel. She is a dedicated partner, she has a voracious appetite for learning and doing what's right (for the program / the brand / the assignment), and an uncanny ability to make the chaos feel manageable and enjoyable!
We worked together as core members of the America's Greatest Makers team, with our interaction focused on paid media programs. With pieces spanning Intel direct, partner direct and co-created, there was a constant stream of content coming through for review and I was extremely impressed at how fast she ramped on Intel, America's Greatest Makers *and* media concurrently and in a short period of time.
-Katie Lee | Intel Corporation | Sr. Marketing Manager - Consumer Campaigns
Melissa and I worked together on a project that lasted for nearly a year; the demands in that time were high, with a rigorous schedule and a large amount of content being generated and shared on an almost daily basis. Through it all Melissa consistently gave precise and productive feedback, never dropped the ball (a claim I wish I could make for myself), and approached every challenge with intelligence and humor. I would gladly work with Melissa again in a heartbeat.
- Dan Perry | VIMBY (The Mark Burnett Digital Content Studio) | Head Writer-Producer
I had the pleasure of working with Mel twice at AAA - when she was the brand marketing project lead on my team, and when she returned as a consultant filling in for our brand & media lead who was on maternity lead. Mel’s many strengths include her ability to wear multiple hats at once and perform them all efficiently. She’s sharp and a quick learner who takes initiative rather than wait for direction. Her can-do attitude and strong relationship skills endear her to colleagues and managers alike. I know when Mel leads an initiative, it'll get done! I would work with Mel again in a heartbeat!
Mel was a fantastic partner managing multiple creative projects for America’s Greatest Makers, Intel’s first branded entertainment platform. She is excellent with juggling multiple projects with detail and high quality and was a key partner in the delivery of many immersive digital video (at www.americasgreatestmakers.com) and marketing assets for this program in 2016. Mel delivers amazing results and is a fantastic person to work with.
I highly recommend Mel as a fantastic member of any team who will ramp fast, build trusted relationships with partners, and deliver high quality volume output for your organization.
- Mona Mameesh, Intel Corporation | Branded Entertainment, Brand & Reputation Marketing
Mel is the kind of partner that creative and production teams longs for – she puts her heart and soul into giving us the support we need to craft great work.
Wondering how your project fits into the scheme of things? Mel can tell you. Have a technical question no one can seem to answer? Mel will find out what you need to know. Not sure how to make what seems like an impossible project come together? Mel will be right there with you brainstorming solutions.
It’s not just that she is proactive, hard-working, quick-witted and a strategic thinker; it’s that Mel understands how to shift effortlessly between high-level long-term planning and on-the-go tactical action. Mel is the pulse that beats beneath everything she touches and keeps teams moving in the right direction. And she does it all with a smile on her face and a firmness in her step. Mel is quite simply amazing.
- Summer Oram | SLAP Agency | Project Management
Mel is a true team player. While consistently carrying her own load (and more), she never ceases to think about how she can make other peoples' lives easier. I worked with Mel as an agency partner while she was at AAA, and was constantly amazed at how organized, capable, and considerate she was in all of her work. A strong communicator and expert brand marketer, our agency trusted Mel as a true partner in our collective endeavors. What I loved most was her quick wit and ability to maintain a sense of humor even in the toughest of times. I sincerely hope I'll have the opportunity to work with Mel again soon—she is a true asset to any team, and an absolute pleasure to work with.
- Joy Mao | MUH-TAY-ZIK | HOF-FER | Account Manager
Mel is a get-things-done person, one who dives into new projects with a great attitude and gently coerces results from even the most difficult partners. She's also a fun, smiling spirit in the office, smart and ethical and calm under pressure.
- Karen Zuercher | VIA Magazine | Executive Editor
I have worked with Melissa for the past two years at AAA. She is extremely hard working, capable and a pleasure to work with. She is proficient in her execution duties. Plus she leverages her knowledge to improve the tactics and strategies of any campaign or project that she touches. She also can take on new responsibilities and get up to speed very quickly. I really hope I have the chance to work with her again.
-Brian Peck | AAA Northern California, Nevada & Utah | Market Analysis
Mel is a talented and resourceful marketing communications professional. She gets the big picture, she gets the details right, she asks the right questions and she delivers high-quality results. Plus, she is a pleasure to work with!
-Te Smith | MarkMonitor | Vice President, Communications
Melissa has worked for me for two years. She's a star! Creative, bright, easy to work with. Great program manager with airtight execution. Her dedication to New Control has been greatly appreciated. But what I appreciate most is her imagination and can-do attitude. New Control SF is growing rapidly and Mel is a critical part of our success.
-Lloyd Lee | New Control | SVP, Managing Partner
Melissa is a highly energetic and talented individual that I had the pleasure to work with as part of the Worldwide Marketing team at Autodesk. As an Account Executive, Melissa was responsible for the development and delivery of branding elements for key Autodesk acquisitions, including an extremely large and strategic acquisition. In this role, Melissa was able to deliver time and time again by quickly identifying requirements and by working expeditiously with her team to complete the assignments. Her contributions were key to the successful integration of these acquisitions.
What I personally enjoyed most about Melissa was her energetic can-do attitude. Melissa is a true pleasure to work with and I would highly recommend Melissa to anyone looking to work with a talented and solution-oriented individual.
-Sam Trachtenberg | Autodesk | Program Manager
Melissa is a pleasure to work with! She is extremely detail-oriented and never misses a beat. She follows up in an organized and professional manner and ensures that all projects are on track and meets partner deadlines. Melissa is also a quick learner and will always ask questions when needed.
- Grace Hom | Autodesk | Sr. Account Executive
Melissa is a pleasure to work with. Smart, creative (for an account person) and strategic, Melissa consistently delivers marketing insights that confute her youthfulness. Here at Autodesk she managed a global branding initiative, working seamlessly with creative, traffic, internal clients, and other stakeholders. Amazingly, her projects were delivered ahead of schedule and without incident.
- Bob Kelly | Autodesk | Global Content Manager
Melissa is a diligent, detail-oriented, and determined account manager. In the face of potentially frustrating twists and turns, Melissa remains calm and flexible, ready to do what needs to be done to move the project towards completion. Efficient and unfailingly friendly, she eases the creative and business processes towards inevitable fusion. Uncomplaining and hardworking, Melissa helps everyone get the job done quickly and well. She is a pleasure to work with.
- Michael Abraham | Autodesk | Senior Writer, Architecture, Engineering, Construction, Media & Entertainment
Melissa is organized and efficient. She is a pleasure to work with and is very reliable. It's re-assuring to know that she is on a project with me, as she is a great team player and can be counted on to get the project completed. She is resourceful, driven and a self starter.
- Bo-Li Lau | Autodesk | Project Manager, Marketing, Intelligence & Operations